Upon first look, the coworking space appears to be a trendy way to work while socialising with friends. Go to any website in the Singapore cyberspace, and you will find expertly designed workspace with uber-cool millennials hanging out in fashionable gear.
Everyone has their laptops open and their favourite beverage on the desk, and there is a quiet buzz in the room. While this buzz might not be audible to you, it speaks to a certain industry that takes place in comfortable workspaces.
This picture, while very inviting, is not a true picture of the work that gets accomplished every day in coworking spaces around the country. These spaces are particularly attractive because the design, the amenities, and even the after-hours beverage bar create a synergy that is the catalyst for much work.
Take a look at Servcorp’s coworking space in Singapore to see exactly how the components of the coworking space play a role in engendering productivity by clicking onto the following link http://www.servcorp.com.sg/en/coworking/.
As you can see, the coworking space is designed for productivity, but let’s see how you can increase business results with the coworking space.
1] Develop Your Brand
Whether you are a part of a start-up or you are self-employed, every business with a mission should also create an identity that is easily recognisable by the public. This brand identity contributes to how the public perceives your product.
Whether this identity is focused on a particular age group in the country or segment of the population, everyone and anyone who purchases this brand will come to know other products simply by easily identifying key characteristics of the brand.
If your profession is outside of the communications industry, consider finding someone in the coworking space who is. The beauty of the coworking is the space is filled with diverse industries, so there is a likelihood that you will find others who can perhaps help carve out an identity for your business.
Getting away from the hot desk and attending events is one way to meet these professionals or simply ask around, but developing your brand with another more seasoned professional is definitely a step in the right direction.
2] Use Business Analytics
You cannot really know how your business is performing if there is no measure. Consider combing the space for someone who specialises in internet marketing and can show you how to use tools to track business progress.
These results can help you track past behaviours like visits to your website, they can help make predictions for future actions like the likelihood that someone would make purchases, and can help you compare prices for similar products.
The tools for marketing are quite effective for providing businesses with the types of information needed to better manage their business.
3] Find Social Media Marketing Professional
Engage in true public relations in the internet landscape. A social media marketing specialist can help you launch your brand online and develop a relationship with the public (PR).
As stated earlier, the coworking space is rife with creative professionals from all industries and this would be a great opportunity to meet with someone whose expertise can help you build a presence online.
4] Build Teams
If trying to produce results in the coworking space, you are essentially in the midst of professionals who can help your business. Consider building a team who can help you with each one of these tasks. You might be surprised that the team might churn out a very impressive collaborative project.
5] Bringing Home The Results
The coworking space is fertile ground for launching a business. The spaces are traditionally popular with the tech industry, but also people who are a part of the communications industry can be found. In fact, setting up a marketing plan for your business is one way to leverage business in the coworking space.