With more possibilities for the businesses, especially the online ones, there are new startups opening every day. And it is very nice to see that people are stepping forward and making their dreams come true and starting to build a business of their own.
Ultimate eCommerce Business Optimization Guide
But with big changes and big projects comes a bigger responsibility. In order to run a successful online business, you need to optimize it in a way that it would be the most profitable and the least stressful as possible.
There are some instances where you have ads for a specific content management system. A good example is the option to optimize Google ads for Prestashop store. You should see improvements in the results almost immediately. And for even more tips for optimizing your eCommerce business, go ahead and check out the tips below.
1] Improve Your Product and Service Pages
If you want to optimize your website for eCommerce and the best results possible, you need to start with each and every product or service page that you have on your website. You need to make them as informative as possible and as convincing as it can be.
It is a clever idea to optimize your website in a way that your website visitors would have the ability to view the newest product in whichever page on your website they are. There are many ways you can do this – make a separate place on your website for news, have a banner, a pop-up, or any other strategy you may come up with.
Also, if your content – in this case, your product matches the ad that you have set up for this page on Google Ads, then this will also be beneficial for your Quality Score, and you might end up in a higher place on the search page on Google.
2] Make It Visual
Also, when you work on your products’ descriptions and SEO titles, do not ever forget that the main component of nowadays, advertising and social media feed is visual content – pictures and filmed content. Therefore, when you start optimizing your product pages, you should always think about the visual content as well.
Make sure you use high-quality pictures that show the product clearly, and always try to show off the product in different perspectives, promote different ways you can either wear or use the product.
For example, if you are selling clothing, you can demonstrate a few different combinations of clothing it could be worn with. This might also work as cross-selling where you will sell two or more items instead of one, just because the visitor will like the outfit so much.
You could also include videos on the product description page. It highly depends on what you are selling, but, for example, if you sell furniture that is easy to assemble, you could add videos about how to do it step after step.
Or if your product has a lot of technologies and additional qualities in it, you can make a video to explain it better and faster.
3] Add Customer Reviews
As you probably already noticed, customer reviews play a very important role in purchase decision making. And there are many factors that show why adding customer reviews to your website or a Facebook page will be beneficial for your eCommerce business.
First of all, it helps a visitor decide if the product is of good quality and if it is worth purchasing at all. If you have some positive reviews about that specific product and the reviews are clearly from real people, this might help other people make the decision to buy the product too.
Reviews on your website also help you win a customer against your competitors. For example, if you are both selling similar products from a different brand but it looks completely the same, good reviews might help you. Especially if your competitors do not allow reviews on their website.
Also, people could mention additional advantages in their reviews that might also be beneficial. They might say that communication was pleasant or that the product was delivered very fast, which is really good.
4] Have a Live Chat on Your Website
Show your customers that you care about their problems and questions and wish to help them out as soon as possible. Using a live chat is very convenient for both sides – a visitor does not have to look for contact information to call or email you, and you don’t have to check your email constantly.