The beauty and health products industry is evolving each year. More and more people are interested in various products that help them preserve youthfulness, well-being, and an attractive appearance.
High-quality cosmetic products for body care are particularly popular. They enable moisturising the skin, making it softer, more elastic, and toned, eliminating wrinkles, peeling, inflammations, hyperpigmentation, the adverse effects of UV radiation, acne, and even cellulite. It is no wonder that people of various ages from different parts of the world are interested in cosmetics that can support the health and attractiveness of their skin.
The increased demand for such products prompts many experienced businessmen and aspiring entrepreneurs to consider entering the body care cosmetics manufacturing business. However, breaking into this rapidly growing market without the support of reliable partners can be challenging, especially with limited resources.
In such situations, entrepreneurs are aided by private label body care cosmetics manufacturing. This promising avenue is for company owners who want to sell private label cosmetics but are not ready to establish their own production from scratch. Understandably, constructing a factory, acquiring equipment, finding suppliers, selecting qualified personnel, establishing technological processes, and distribution channels all require significant investments of time, effort, and finances.
In such cases, private label manufacturing allows entrepreneurs to strike a deal with a manufacturer already equipped with all necessary resources. The partner produces cosmetics according to the entrepreneur’s specifications, and the client subsequently gains the right to sell the manufactured products under their own brand. This enables business owners to save substantial resources and acquire quality finished private label cosmetics in relatively short periods.
The Body Care Cosmetics Industry
The cosmetic industry for body care is advancing at a rapid pace. Currently, the global market for body care cosmetics is valued at over 28.36 billion USD. Experts predict that this sector will demonstrate a 5.9% average annual growth rate, reaching a market volume of 40.23 billion USD by 2028.
Body care products remain one of the fastest-growing segments of the cosmetic industry, becoming an integral part of women’s fashion, with the commercialization of body care cosmetics increasing in recent years.
Several global trends have contributed to this: growing awareness of products among both women and men, innovations in the development of cosmetic products, and increased investments in developing countries. The ageing population in most countries has also played a role as more and more consumers are interested in products for rejuvenation, moisturization, and skin tone equalisation.
Regarding popular types of cosmetic products for body care, over 45% of the global market revenue comes from the segment of body lotions and creams. Unfortunately, this trend is associated not only with positive but also negative factors: due to climate changes and the rise in average annual air temperature, consumers increasingly face the problem of dry skin.
The highest average annual growth rate of 6.1% is observed in the segment of massage oils. This increased demand may be linked to a rise in cases of physical injuries, bodily discomfort, and stress, leading many people to seek massage sessions more frequently.
Entrepreneurs planning to engage in body care cosmetics manufacturing should consider trends related to product distribution channels. In 2021, the offline segment provided the largest share of the global market revenue for skincare products of over 72%. However, according to experts’ estimates, online sales will show the fastest average annual growth rate at 6.1% in the coming years, as online stores have become a popular shopping tool, and with the increasing penetration of smartphones, online shopping is the primary global trading platform.
There is also a growing demand for personalised and high-quality body care products. Consumers are increasingly focusing on products that help address specific, often very specific issues, such as moisturising and softening the skin, smoothing wrinkles, eliminating pigmentation spots, reducing inflammation, and protecting the skin from the adverse effects of UV radiation. Therefore, entrepreneurs should expand their product range to include personalised products.
Development of Formulas for Body Care Cosmetics
The formulation development is one of the crucial stages in private label body care cosmetics manufacturing. The safety and popularity of the product directly depend on the quality and effectiveness of the chosen ingredients. Therefore, in the development process, it is essential to carefully select raw material suppliers, paying attention to the following criteria:
- Supplier reputation;
- Origin of raw materials;
- Useful properties of ingredients;
- Ecological and sustainable extraction methods;
- Availability of documentation confirming the quality and safety of raw materials;
- Technologies required for working with these ingredients.
To create an effective and safe composition that meets consumer needs, it is advisable to regularly monitor market trends, analyse the latest research and developments, and adhere to quality control measures, including laboratory testing of all incoming batches of raw materials.
Here are some popular components that can be used in body care cosmetics manufacturing and their beneficial properties:
- Vitamins help protect the skin from oxidative stress and the effects of ultraviolet radiation, essential for collagen production, lipid synthesis, and skin tone evenness.
- Retinoids exfoliate dead skin cells, promote their accelerated regeneration, prevent premature ageing of the skin, and help retain moisture.
- Hyaluronan eliminates wrinkles, makes the skin softer and more elastic, promotes deep hydration, and maintains the natural skin barrier.
- Plant extracts protect the skin from free radicals, accelerate wound healing, cleanse and moisturise the skin, possess antibacterial properties, and contribute to cell regeneration.
- Ceramides help retain moisture in epidermal cells, maintain the natural skin barrier, and protect it from pathogenic microflora.
- Cannabidiol aids in reducing inflammation, combats acne, eczema, seborrhea, and other dermatological issues, helps soften and moisturise the skin.
- AHA acids eliminate hyperpigmentation, even out skin tone, influence natural collagen production, aid in exfoliating dead cells, and give the skin a healthy glow.
- Niacinamide prevents moisture loss in skin cells, reduces inflammation, helps even out skin tone, participates in collagen synthesis, and possesses rejuvenating properties.
Packaging and Design of Private Label Body Care Cosmetics
Packaging and its design are crucial components of the commercial success of any product. No matter how high-quality, effective, and innovative your product is, without attractive packaging, it may go unnoticed by consumers. Therefore, in private label body care cosmetics manufacturing, pay attention to the following aspects:
- Brand Values: Conduct thorough research on the target audience and carefully develop the positioning of your product based on the obtained data. Brand values should align with the characteristics of the target audience and be reflected in the visual design of the product.
- Product Name: Choose a bright, memorable, and unique name for your cosmetic product. Ensure that the name does not evoke negative associations and reflects the essence of the brand.
- Packaging Design: Seek assistance from marketing specialists to create a unique, modern, and stylish packaging design. Pay attention to details such as text placement, font and its size, colour palette, and graphic elements – all of which should harmoniously blend and attract consumer attention.
- Labelling: Different countries have legislative requirements for the labelling of cosmetic products. Typically, the label should include information about the manufacturer, product name, composition, expiration date, usage instructions, precautions, batch number, and other traceability information.
- Form, Size, and Material: Packaging should not only be visually appealing but also reliable, high-quality, safe, and convenient. Therefore, you should also focus on selecting the optimal packaging size, a shape that makes the use of cosmetics maximally convenient, and material that effectively protects the product from external influences.
Private Label Manufacturing Process
If you are planning to engage in private label body care cosmetics manufacturing, you need to understand the stages of production. This way, you can oversee the entire process, be confident in the quality of the cosmetics, and ensure that the finished product fully meets your preferences and requirements.
Typically, this process consists of the following stages:
Ingredient Selection: In private label manufacturing, you may be offered a ready-made formula for a cosmetic product or have a unique recipe developed to suit your requirements. To choose the best ingredients, rely only on proven and reliable raw material suppliers who can confirm the origin and quality of the components with relevant documents.
Production: Technologies used in body care cosmetics manufacturing depend on the type, composition, and purpose of the product. The production processes often include raw material purification and filtration, distillation, drying, extraction, mixing, emulsification, and shaping. Note that in mass production, products are only released after testing sample batches.
Quality Control: It is crucial to adhere to all standards and requirements for the quality and safety of the product at each stage of production. Following proper manufacturing practices, observing safety rules, laboratory testing of raw materials, samples, and finished products, checking the seal of packaging are just a few of the many rules to follow for obtaining ISO certification and other documents confirming the safety of cosmetics and the right to sell them.
Storage and Logistics: To ensure the product retains its beneficial properties until the expiration date, proper storage is essential. Usually, in private label body care cosmetics manufacturing, there is an option to rent warehouse spaces for this purpose. Also, find reliable logistics partners capable of providing fast and reliable delivery to sales points.
Product Distribution: Choose distribution channels based on the preferences of your target audience and the trading platforms they frequent. Online stores, supermarkets, niche stores, beauty salons, premium boutiques, pharmacies are just a few of the many options through which you can distribute skincare cosmetics.
Conclusion
Body care cosmetics manufacturing is a promising market, the volume of which is steadily growing each year. Many entrepreneurs contemplate starting their own business in this field. Often, the optimal solution for such business owners is private label manufacturing.
To ensure the finished product is of high quality, safe, and in demand among consumers, attention must be given to the raw materials used, production technologies, quality control measures, packaging design, and many other details. However, if you find a reliable manufacturing partner with a good reputation offering a full range of services, you can create a successful cosmetic brand even with limited resources.
