Internet Marketing SEO

5 Alternatives to Costly SEO Tools You’re Already Using

When working in a competitive Digital Marketing industry, to deliver top results to your clients and position yourself high in your line of business, you will require quality SEO tools in your arsenal. Some of the industry veterans are used to the already-established names, however, their reputation does not always precede them.

Valuable SEO Tools Alternatives 2018

Alternatives to Costly SEO Tools

With this in mind, we have set aside the time to check out several SEO tools every market uses on a daily basis and look for their alternatives. Not only have we found the ones that come with better features, but better price as well.

1) Moz Pro vs. Majestic

There is no doubt that a marketing professional would benefit greatly from both tools, but once you put them side by side, Majestic wins in terms of the quality of results it delivers, as well as the price.

First of all, Majestic better determines a website metrics, as it offers more insight into distribution of anchor texts, as well as types of backlinks, allowing you to see where they are coming from.

It also has a neighborhood check feature, helping you see what affects the quality of your website. Finally, it offers greater insight into the origin of a link, what on the overall makes it a better reporting tool.

Price: The basic Moz Pro price for Standard Plan is $79, whereas you can get Majestic for as little as $39.99.

2) Basecamp vs. Active Collab

Although both Active Collab and Basecamp offer more or less similar services, milestones, messages, task lists, user permissions and file attachments, there are some subtle differences that cannot be neglected and are likely to get you to Active Collab’s side.

When creating new projects, Active Collab provides easier access to all created campaigns and people who are included in them. When it comes to creating task list, one point has to go in favor of Active Collab, because of its ease of use and the ability to categorize your tasks within tasks.

Furthermore, when talking about an ideal project management tool for SEO agencies, users highlight the importance of uploading large files – Basecamp limits you to 10mb, whereas Active Collab stores files on your own server, so if there are any limits – they can only come from you.

Price: Active Collab’s monthly payment starts at $25, whereas Basecamp starts at $79 and goes up to $3000 per year.

3) BuzzSumo vs. EpicBeat

When you run out of ideas when brainstorming blog topics, BuzzSumo is the first tool that comes to mind, as it provides the list of influencers, what they are sharing, who they follow on social media, and what type of content is popular in general.

Still we cannot go over the fact that after 15 days, you have (almost) none of that info – unless you pay at least $79 for another month. EpicBeat is not only more affordable, but to quote Capterra: Blows BuzzSumo out of the waters.

It has an extremely user-friendly interface and allows you to discover channels that are best suited for your content based on keywords, format, sentiment, and day of the week. What users highlight as its most prominent feature is geographical representation of the? data.

Price: BuzzSumo’s monthly subscription starts at $79 a month, and EpicBeat is $49; there’s also a free package with unlimited searches, latest content and information about twitter influencers, taking into consideration only a month-old results.

4) Grammarly vs. ProWritingAid

Grammarly vs. ProWritingAid

While we’re on the topic of content, the quality of your writing cannot be stressed enough. Most marketers opt for Grammarly in the final, pre-publishing stage, for proofreading.

However, ProWritingAid is great through the entire process because of a multitude of options in its header that can be toggled in accordance to your needs and preferences. It’s up to you to choose what you want to check while you’re writing – grammar, spelling, readability, style, consistency, and many more.

Price: Grammarly Premium comes at a price of $29.95 a month, whereas ProWritingAid Premium is only $40 for annual subscription!

5) Pitchbox vs. BuzzStream

Although Pitchbox is great for one person or a small team, mid to large-sized organizations can hardly benefit from it. Although it strives to be an all-in-one platform, BuzzStream is your most reliable tool for staying organized and on schedule. It allows for easy categorization, splitting specific clients or websites into different projects (and there’s no limit to the number of projects you create).

Additionally, thanks to its custom fields, you can organize and customize campaigns however you please, and as a result, get a clear overview of tasks and phases they are in. Finally, it allows easy conversation tracking and campaign management, and it is evident that it is extremely effective across multiple projects and target websites.

Price: Pitchbox offers between $47 and $67 per project per month, and BuzzStream is only $12-25 per user per month.

Are there any tools you use on a daily basis that we haven’t included in our list? Share your experiences with us! 🙂

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.


  • We actually just switched to Active Collab because of this post and couldn’t be happier with it. We weren’t liking Basecamp anymore. Thanks!

  • I still believe that some tools can not be replaced. They will remain an alternative only.

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