If you’re looking to connect with potential local clients, adding local content on your firm’s website is critical. Providing unique information that is relevant to your area and that answers potential clients questions is going to help you engage visitors who are looking for your services.
It can also help you rank higher in search engines, thereby helping you stand out among your competition.
How can your firm use local content as an effective marketing tool? Below are some helpful tips.
Blog About Local Content
Local blogging is especially important for law firms because it can help you communicate your knowledge and expertise to potential clients in your area. It can also show that you are engaged in your local community and current events.
Try using recent court cases, local community events, and potentially impactful law changes as blog topics. This will show that you are up to date on the most recent happenings in your area and will build trust with your local audience.
Practice Area Pages
Pages that highlight your areas of expertise can provide helpful information for local clients. Use your local experience to highlight the results you have achieved (and are capable of achieving) for your clients. Be sure to avoid replicating local pages by simply changing the location name.
This won’t help you rank higher in web searches, and certainly won’t help build trust with potential clients. If you’ve handled a large number of similar cases throughout your local area, be sure to note that on these pages. This will give visitors confidence in your ability to handle their specific issues as well.
Office Location Details
Office location details reinforce to your audience that you are indeed local. Not only that, but that you are knowledgeable and experienced when it comes to issues in the community.
Try adding visuals like maps or local images. To further express your knowledge of the area, you can include directions to your office(s), parking information, and even nearby local landmarks.
Local Content on Your Homepage
Your homepage is the first thing visitors see, so you’ll want to make sure it contains relevant, local content. You should make it obvious to potential clients that you practice law in a specific geographical area. Don’t expect potential clients to spend a great deal of time navigating your website for this information.
You only have a short time to capture their attention and engage them. Make sure you advertise your location and contact information from the get-go.
Many clients are looking for nearby attorneys to handle their legal issues. Be authentic in your content. As a local law firm, you already know what specific issues arise in your city.
Separate yourself from the competition by clearly advertising your practice areas, geographical location, and local experience. Build trust with your local audience, and you’ll be on your way to a steady stream of clients in no time.
Adding local content to your websites allows you to better help your community. It helps in expanding your Law Firm. This writer recommends hiring a legal marketing agency, as they will be well versed in exactly what kind of content will turn out to be successful and get your law firm to show up on the first page of the search engine results.