These days, so many aspects of business are centered around the internet and social media. Although it can seem as though a local small business might be immune to the power of the internet, this is not the case, especially for a small business that is competing with other similar-sized organizations that perform the same tasks.
Instead of shying away from internet principles that may seem daunting, like SEO, now is a better time than ever before to wholeheartedly embrace the advantages that an engaging internet presence can provide to a local small business.
SEO, which stands for search engine optimization, can be a loaded topic about which there is a lot to learn. However, for a local up-and-coming business, there are some specific things that company owners need to know.
Here are a few tips and tricks for improving the SEO for your local business:
1] Know Your Audience
One of the beauties of being a local business is that you don’t always have to reach an wide global audience with your SEO. Instead, you get the chance to craft SEO that is specific and creative, and really reaches out to your audience in a way that worldwide businesses often can’t.
One of the best things that you can do for your website when you are trying to write SEO is to look inward and really start to understand who your target audience is and what is the best way to reach them.
For example, if your business is really targeted towards teenagers, then you definitely shouldn’t be writing website content about life after retirement, etc.
This doesn’t mean that you can’t broaden your spectrum and craft SEO for people you are trying to reach outside of your demographic, but it does mean that you should start by targeting the audience that you know best.
When you start by really getting to know your audience and crafting SEO to be geared towards them, then you will gain a better working knowledge of how to write SEO to catch the interest of other demographics too.
Start by writing specific content that is geared towards your business area. For example, if you own a small plumbing company, then you should investigate tactics specifically relating to search engine optimization for plumbers that will attract those in your area who are searching the web for a local plumber. Fill out your Google My Business form in full to get your service location showing on Google Maps.
2] Understand How SEO Works
As stated before, there are thousands of specific details to understand about SEO, and a lot that nobody knows because of top-secret Google algorithms. However, there are a few things that we know to be true about SEO that will prove to be important to your business.
Google favors SEO that is actually valuable content, not just a page jam packed with so many keywords that it doesn’t make sense. This is to discourage the use of keywords by scam websites to attract visitors, and also to keep the internet full of interesting information as opposed to just one big advertisement.
Fill your site with excellent copy-writing, videos and interactive content. Benefit from Google’s favor by using quality backlinks – do this by being promoted by others who hold authority in your field.
Also look into programs that help with email marketing. Use MailChimp to send out marketing emails to people on your email list, keeping them up to date with promotions and new products or services.
Performing quality SEO on your website can be extremely beneficial for you and your business in many ways. Not only can it generate interest locally, but if done well enough and if your business model allows, then you might have the opportunity to expand your business to the online market.
Learning these skills can seem like a large task, but with these tips and tricks it does not have to be difficult at all.