Are you a consistent blogger but still are unable to increase the viewership or traffic to your blog? The reason could be because your blog is not optimized. SEO or Search Engine Optimization is a vital part of which will be a catalyst to make your reach your blog to your target readers and if you it is not part of your marketing strategy of your blog then you should be ready to face the consequences in the form of a lower traffic to your blog.
But you need not worry as here are a few tips and tricks to help you and if you want more you can always turn to writingcheap.com:
- Best SEO Tips to Boost Your Search Engine Traffic
Best SEO Tips to Boost Your Search Engine Traffic
Researching your keyword:
This is the first and foremost step that a blogger must make sure is taken for optimization of his blog. But someone who is a novice in this field might ask about the process of researching for the keywords for their blog. The most basic step here is to research for the types of posts which are already written about your chosen topic.
Next what you can do is check for the keywords that are used in these blog posts. This will give you an idea on the use of keywords for your blog. You can also make use of tools which help in keyword research like Google Keyword Planner and SEMrush.
Content optimization based on keyword:
By now you must have a list of primary and secondary keywords which, now, you need to incorporate them in your content as naturally as possible. This needs a little brainstorming and efforts but with time it will come to you smoothly and authentically.
Stuffing content with keyword:
This is the worst possible thing you can do to get a negative publicity for your blog. This leads to formation of a content which is more often than not, unintelligible. The content which is highly laden with keywords inundates the readers with meaningless jargon and also can be penalized by the search engines. The keywords should be used at the max 2-3 times throughout the content.
Optimizing long tail keyword:
Using long tail keywords for your content is the most recent form of optimizing your website. Searches made through voice commands are very much in these days. But there is a difference in voice searches and typed searches and it is that while we use the typed form of searching we tend to use short keywords and when we use voice searches we tend to elaborate what we are looking for hence the long tail keywords.
Hence according to the changes in the style of searching you should optimize your search for long tailed keywords also.
Meta tags are formed of the title tags, the meta descriptions that go with it along with the meta keywords. Optimizing the meta tags is highly important as this will be the first point of contact between you and your prospective readers. This also increases your chances of ranking higher in the search results for the searches conducted in your niche.
Optimizing the URL structure:
There are two basic necessities of an optimized URL structure, i.e. relevance of the URL structure to the blog contents and which is easy to remember. The inclusion of a keyword in the URL structure is a debatable matter but as long as the understand ability of the URL structure is not compromised with, it shouldn’t be a problem.
Optimizing the images in the blog:
The text that appears in the place of an image before it is loaded on a webpage is what needs to be optimized to place the image in the search results page because when optimized appropriately these images appear on the search engines result page and it makes it easier for your readers to find you.
Many times you do find traffic diverting to your blog but they do not stay for long. If engaging people to stay for a longer while on your blog is your priority then you should try linking your blog internally. It keeps them interested and hence engaged when readers find the answers to all their questions from a single place.
Responsiveness of the blog:
As we know we have officially entered the smartphone age and most of the searches on the search engines are conducted through the smartphones. So if you want your blog to be a part and parcel of this age, then your blog needs to be optimized for responsiveness. It can be irritating to the reader to continuously keep zooming in and out of the blog page for clear reading of the content which can lead to higher drop-out rates.
Social media is taking up every waking second of an individual. So optimizing your blog for appearing in the social media sites is the best way to increase visibility of your blog.
The tips mentioned above does not needs a high technical know-how of SEO and can be easily performed without any expert help. Inculcate this in your SEO strategy and watch the increase in the traffic to your blog. 🙂