Online marketing has a lot of different faces, and a lot of different names, and you’re going to have to familiarize yourself with all of it if you’re expecting to excel online. You have a website, and you want people to come to it – how do you do that when you’re not even sure the search engines you use know about you? Well, you do your research!
You find yourself the select few marketing methods that work everytime, for every online business out there, and you invest heavily in them. You give yourself something to work with, something to build on, and you watch your website traffic steadily increase bit by bit.
So let’s try and make this marketing approach a little bit easier. You’ve got a lot of work on your plate, and the next 6 months in your business are going to be very heavy on the online marketing side; the SEO alone is going to take a while to pay off. So here’s a few pointers to get you started.
Your analytics can shape up to look amazing – as long as you put the right kind of work in.
1] Remarketing Your Content
If you’re someone who’s proud of your content, and you know everything you produce has real legs for quite a few people out there, then you want to be sure it’s reaching its maximum audience every time you post.
And not only that, but you want those people you reach to come back again, and again, and hopefully, one more time. And that’s where remarketing comes in: if someone has looked at your content before, you can bring them straight back to you with targeted ads.
With remarketing software, you can easily tag the people who are interested in your website, but left without buying anything or even leaving an email address for you to follow them up on.
Once these visitors have been tagged, you can follow some of the trail across the web with an ads program – all sorts of websites have banner spaces for companies like you to advertise through, and when a tagged visitor logs on, one of your ads can pop up for them. Just make sure to make high value bids to ensure its your banners these prospective clients are seeing.
2] The Tools Work a Treat
Online marketing is never something you have to go into blind, and you won’t if you want your efforts to go far. If you know what online marketing tools are out there, you can put quite a few of them to good use within your business.
And you can start with Google itself here – there’s a lot of tools in the Webmaster suite that are free, and available to anyone with a Google account. Have you looked into them before now?
Not only that, but there’s keyword planners and content scheduling programs for you to employ in your new marketing strategy, and then there’s Google’s Ads program itself.
You can also look out for other tools to help you out with these tools – something like a Google Ads automation stack could be a good fit here. If you’re confused about the sheer size of software available behind the scenes of Google’s search pages, a script like this will help you keep track.
3] Hop On Social Media and Start to Share
Using your social media profiles to share organic content – content you personally like, and have personally created, and would like your followers or subscribers to see – is one of the best ways to make sure they take an interest in what you offer.
If you know what you’re sharing is something that resonates with the masses, and you’ve got the right hashtags to boost the post’s performance, the people who see it are going to be curious as to who you are.
And that gets them to click on your links, and gets them to head straight on over to your products and pricing pages, and maybe, they’ll stick around to buy something.
And that’s a lot more likely when they’ve found you via social media; it’s a personal platform that they trust to bring them content they’d love. It’s all the better that the creator has something for them to purchase as well!
Online marketing has a lot of power in a digital world, and there’s quite a few messages you can get it there through it. So make sure you’re sending the right messages via the right methods; it all counts.