Attracting visitors to your website may seem like a Herculean task given all the distractions in the world. However, there are some proven ways to attract more visitors to any blog or website. Below are four common strategies used by successful bloggers and website creators.
1] Use Long Tail Keywords
Many people will write article about broad subjects. That because there are millions of people searching for general categories. And the website creator assumes that they can gain a big piece of that massive pie with one general blog post. However, the amount of competition can dilute the audience base.
For instance, if you have a website about hiking, writing a general article on hiking boots will get lost in the mix. However, if the website writer gets more specific, that writer can increase the chance of ranking higher for that specific keyword. Going back to the Hiking website example.
Instead of writing an article about hiking boots, the writer can craft an article about the best hiking boots for people with wide feet. Yes, the audience will be smaller. However, this long tail keyword will increase the chances of that article being read and being valued by the reader.
We live in a world where people are easily distracted. However, articles with lots of copy and content are more likely to rank higher in search engine results.
One clever to create a content heavy article and keep the audience reading is to create a slide show. 2,000 words of copy can be chopped up into 20 slides of 100 words each.
For instance, a website can create an article about the 20 best BBQ places in Memphis. The slide show will make the long article seem breezy for the reader.
3] Ad Video to Blog Posts
More people watch videos than they read articles. So, a website should not pass up the opportunity to add video to their blog post. This can be done rather easily by utilizing a screen recorder for Windows, Mac, iOS, and Chrome.
The website creator can simply record a presentation on his desktop and add audio to the video. The video can also be uploaded to social sites like YouTube and link back to the website.
4] Create a Resource Guide
Just about every successful website offers a resource guide to their readers. A resource guide is a blog post that helps the reader gather any information or tools to master the subject of the website. For instance, let’s say the website discusses saltwater fishing.
The website can create a resource guide of the ten most important pieces of equipment any saltwater fisherman needs. A resource guide doesn’t have to exclusively apply to physical items.
A diet website can post a resource guide on the five best exercises and five best foods to lose belly fat. Resources guides are often the most popular posts on a website.
5] Next Steps to Boosting Website Visits
A website creator should begin to utilize the four above steps. Remember, it’s all about creating specific information that will directly benefit the reader.
That information can be a list via slideshow, a how-to video, a resource guide or niche targeted blog post. With content rich blog posts, any website can quickly boost their website visit numbers.