Marketing online has become a must for almost every company irrespective of the niche they are in. It is not enough if you allocate huge amounts of money for your marketing budget. You need to figure out ways to generate leads through your marketing and later convert those leads into sales as well.
Ways for a Small Team to Respond Faster to Customers
Below are some of the tips that can help you in connecting with your online leads faster, so that you will be able to start the nurturing process and set the appointment with your prospective clients sooner (the real goal of the online sales process).
#1 Respond in less than a minute
It might sound difficult at the onset, maybe even impossible. But with the help of CRM technology, it’s a lot possible than you had expected. Sales agents who are able to respond to an online lead within 60 seconds see the highest response rates in any industry.
That’s because when a prospective client is browsing information on your website and has some doubts regarding it, you have a 5-minute window to fix it up for them and convert them for maximum effectiveness (No, I’m not talking about auto-response, I’m talking about an actual conversation). Based on the results from a study by InsideSales, you are 900x more likely to convert an online lead within 5 minutes of initiation.
When a potential customer gives you a phone number, that means they are expecting a call. In a crowded market, you’ll stand starkly out when you call them and connect. Research shows that an overwhelming majority of business don’t follow through via phone. Don’t do the same mistake. Make the call.
#3 Using Video Tools
Video is a largely underutilized tool for lead conversion. The next time you send out an email to a subscriber or potential client, include a customised video in it addressing them directly. If you have an iPhone learn how to add Text To Video with Apple Clips. It is dead simple and can be done in a matter of seconds and will help you to stand out in the crowd a lot better. This is great traction in new sales. Stay ahead of the curve and try this out as your next strategy.
#4 Personalize Outbound Content
Not only Videos, but personalise every emails, phone calls, texts and every form of communication that you send out. Personalize it with information you already have, such as name, job etc.. You can even incorporate more sophisticated data from website analytics for maximum customisation that rings a bell with your potential client.
Remember, it’s not just enough to acquire online leads. You need to work hard to connect with every last lead you acquired through your marketing efforts, as quickly as possible. The internet has improved our ease-of-access and speed. The old saying is true: the early bird will get the worm. Or in this case, the sale.
I hope this article was useful for you to learn more about getting your online leads to respond faster and how it can help improve your business. If you have any doubts with regards to this, let us know through the comments and we will be glad to help you out. If you have any suggestions regarding how we can improve the article, let us know them through the comments as well for us to improve.
Do you have any other reservations against these strategies? What are the tools and strategies you use the most and has the maximum potential for converting potential clients in your point of view? Let us know through the comments. :)