Instagram Social Media

8 Ways to Effectively Extend Your Instagram Reach

It is very important to gain recognition on Instagram if you want to increase the visibility of your brand or product or services.

Well, this may seem quite simple but then you should be aware of the fact that Instagram works on the algorithm principle which keeps on changing from time to time and hence your brand has to undergo exploration beyond conventional tips and actions.

How to Increase Your Reach on Instagram

Instagram Impressions, Reach

Instagram works faster than your ability to think. It caters billions of active users and massive content gets uploaded on regular basis, every moment. Therefore, you need to come up with tactics to extend the life of your content on other’s Insta page.

Let us look at best effective 8 ways so as to expand your reach on Instagram which is mentioned below:

Select the most appropriate time to post content on Instagram

The timing for posting any content is considered to be an important factor in the functioning of the algorithmic principle of Instagram.

If you post your content at the optimal time, then it helps in enhancing the audience engagement with your posts which further makes Instagram promote your posts at a much higher rate on the news feed page of your followers.

Also once you are able to figure out the optimal time for posting your content, then you may also make a schedule of your posts beforehand to assist you in posting only quality rich content.

Explore the option of Videos

Many recent studies have found that the photos and visual content are always better in creating an impact on the audience and in turn follower’s engagement in form of likes and comments, as compared to written content.

It may seem that photos are better able to engage followers in comparison to videos but on closer examination, it has been found out that on an average basis, the content including videos gained greater than two times comments in comparison to photos.

Also, it has been reported that more and more audience is getting involved in spending their time watching videos, greater than forty percent in the past half year. Hence, you should often experiment with the videos feature provided by Instagram.

Engage with your audience by putting up questions

One of the most effective ways to increase interaction with your audience is to ask funny questions or by organizing a contest with attractive giveaways such as enter into the winning team by simply tagging your friend who you would like to “Vote” as your favorite person. You may also buy ig followers for better performance on Instagram.

It will help in increasing the number of comments on your posts, at least more than usual. Make sure that there is a considerate amount between every contest so as to maintain the excitement and thrill among your followers.

Discuss your Instagram stories

Instagram stories are not much-explored feature as of now so, it creates a great opportunity for you to grab this chance and put on more and more Instagram stories before it gets exploited by users.

This feature helps you in gaining a topmost position at the news feed page of your followers. Hence, there are greater chances for you to grab more attention from the followers.

Live videos on Instagram could be great

One of the simplest tricks to expand your reach is to use live video feature. Going live will help you in gaining more attention by appearing directly in the front of the stories, provided no other account is live at that point in time.

The logo of “LIVE” will make your profile picture appear more prominent in the Instagram. Exposure gets increased by going live as compared to posting non-live content.

It is because there is an increased likelihood that the audience will check your profile first since your profile is seen at the top of their news feed.

Utilize advertisements on Instagram

To extend your reach to the followers, you should be more exploratory with the Instagram advertisements. By using this way, you can surely boost your post and after choosing your right audience, you can engage a large number of followers to your post and improve the ranking of your post on the news feed of followers.

Advertising on Instagram

Create Instagram specific posts

Create your posts exclusively for Instagram due to the fact that it likes more videos and pictures rather than texts.

Hence, you can infer from this fact that the post that is doing well on Facebook or any other social media application would not work for Instagram due to different requirements. So, it would be ideal for you to create unique content accordingly.

Become a wonderful user of Instagram

You can only expand your reach on Instagram if you use the same app wisely. Hence, being a wonderful user of Instagram would help you in reverting to the audience with responses more rapidly, appreciating people who commented on your posts, giving quality content to your followers etc.


Hence, these are the 8 most effective ways to increase your reach on Instagram and improve the engagement of the audience related to your posts and activities on Instagram.

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.

1 Comment

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