Your website UX design drives traffic to your site to engage in your product. Good UX design is crucial to a websites success. Learn how to enhance your UX now.
Around 88% of online consumers won’t return to a website after going through a bad user experience with it. Knowing the importance of website UX design will convince you to improve yours ASAP.
User experience (UX) refers to how well online users perceive and interact/engage with a website. The best UX is easy, navigable, and keeps people coming back for more.
UX is capable of making or breaking your website. Whatever happens to your website affects your brand. Therefore, you’d be wise to start prioritizing your branded website’s UX.
Keep reading to learn why you should work on your website UX immediately.
The best UX website design is lightning-fast. That’s because loading time significantly factors into a website’s UX.
Users are more likely to abandon a site that doesn’t load within three seconds. A fast website encourages users to stay and browse its pages, which improves the CTR (click-through rate) and bounce rate. Overall, the faster a website loads, the better it is for its SEO ranking.
It’s also better for loading the following.
Image and Content Delivery
Successful UX design ideas are functional and aesthetically pleasing. The trick is to have a website that loads images quickly without sacrificing their quality.
Using an image compressor will make your images faster to load while preserving their quality. Installing a lazy loading plugin will also improve UX design. With lazy loading, images don’t load until a user scrolls over them.
A better UX also means better content delivery. Making use of white space with a clear, legible font makes copy more digestible and easier to respond to.
Intuitive navigation refers to users navigating a website without help. An interactive design fosters further engagement by maintaining a format (including the menu bar) that meets users’ needs. This applies for both the PC and mobile versions of a website.
Performing user research is what it takes to develop a satisfactory web format. The best tools for your site, including session play, give you the most detailed information about its user experience ever. Learn about the benefits of session replay via the previous link.
Better Branding and Business
UX designers focus on businesses as much as users. They shape their design efforts according to what will help businesses and users achieve their goals.
75% of people base credibility off of how they perceive a website. A good UX encourages repeat traffic and brand trust because it reflects well upon a brand’s credibility. In turn, this improves brand image and brand loyalty.
Revenue and ROI increase alongside websites that offer a positive website user experience. After all, having a high-quality UX increases sales and conversions by default.
Upgrade Your Website UX Design Today
Websites that offer a good user experience are more likely to attract backlinks. Remember: Website UX design is a big deal for SEO.
The WCAG (Web Content Accessibility Guidelines) refers to standardized digital accessibility guidelines that the W3C manages. (The W3C an international group that sets online standards professionally.) Minding these guidelines will improve your website’s UX and SEO ranking all at once.
Benefit your business-check out our business articles. It’ll support your bottom line better than anything else will.