As we move towards the end of 2019, now is a good time to look ahead to 2020 and what it might mean for marketers. A number of technologies that could be game-changing to marketers are now coming into their own, leading to a rethink of the conventional paradigms.
The following marketing trends are sure to play an important role in 2020.
1] An Emphasis on Personalization
Personalization is a marketing trend that has been on the rise since the turn of the century, and it is only becoming more important as technology makes it more sophisticated.
Personalization used to mean little more than addressing the customer by name in automated communications. However, this has changed considerably as a number of related technologies have begun to mature.
For example, machine learning and AI have both made it possible for businesses to finely target their marketing at specific groups, and tailor their message for those groups. It is these technologies and techniques that give social media platforms their enormous marketing power.
2] The Importance of Content Marketing
In the earliest days of search engines, the algorithms were incredibly easy to gain. But with the enormous investments in both time and money that have been made by Google, search engines are now much better at spotting artificial content.
If you want to really impress Google and keep your SEO score high, you need to invest in creating genuinely high-quality organic content.
Not only will Google actively penalize low-quality and spam content, but low-quality content will cause your website to stagnate anyway. If you want to grow your website and expand your visitor numbers in the long-term, you will have to be producing worthwhile content.
Even if the main focus of your website is as a storefront for goods and services, you can still leverage the impact of high-quality articles by adding a blog. Keep your blog updated regularly with content relevant to your audience and it can prove to be fertile ground for growing your audience.
Over the last few years, we have witnessed the convergence of a number of previously disparate concepts and technologies. For example, online marketing, social media marketing, and mobile marketing are all completely different disciplines that require their own unique approach.
Plenty of businesses have tried their hand at all of these marketing styles, but those that are really going to reap the rewards going forward will be those who are able to bring them all together in a more unified marketing approach.
4] A More Creative Emphasis
Finally, while creativity has always been rewarded in marketing, we are now entering an era where foldable displays are on the horizon and VR and AR technologies could be commonplace.
In these circumstances, where new technologies are promising entirely new canvases to work with, marketers like Upswing Creative, a Saint Paul marketing agency who place an emphasis on creativity and a multimedia approach, are going to reap the rewards. Upswing Creative work with clients to refine both their overall messaging and the resulting marketing media that carries it.
It’s time to move away from marketers who only care about data and numbers. Data is an important tool, but it is not a substitute for creativity.
With so much new tech to work with, there has never been a better time for marketers to come up with something truly groundbreaking.
Businesses who succeed in integrating and unifying their marketing strands will be in the strongest position to take advantage of the disruptive potential that these technologies represent.