An SMS campaign is a form of marketing that allows you to interact with your customers via text. SMS marketing campaigns are majorly successful when rules are followed. Most SMS marketing campaigns have failed due to avoidable mistakes. Read list of the best sms websites.
This article identifies and explains certain common pitfalls that could be avoided while sending SMS marketing campaigns. In particular, discussed below are five mistakes that can destroy your SMS marketing. Endeavour to read till the end in order to avoid destroying your SMS marketing campaign.
1] Failure to include an opt out option
The Do not Disturb or unsubscribe feature is an important aspect of marketing campaigns. You have to give your audience the option to opt out of your campaign.
Failure to do so is an offence in countries such as the United States of America and the United Kingdom, which have specific rules guiding SMS marketing campaigns.
It is important to note that your customers have the right to opt out if they want to. Failure to include an opt out option in your SMS texts might lead to loss of customers totally or arrest if caught.
2] Excess texts
Your messages might be regarded as spam if they’re above the normal amount to be sent per day. No one wants to be spammed by marketers; it could be very irritating.
Imagine a customer getting an advice from a coffee shop in the morning on which coffee is preferable to take in the evening and then in the afternoon, the coffee shop is still sending other messages about the benefits of taking coffee in the morning.
The customer would feel irritated. So to avoid destroying your SMS marketing campaigns, you have to abide by the rule of no spamming which is you should not send more than one message per day to your customers.
3] Confusing texts
Confusing texts might piss off some people. Getting a confusing text can be heartbreaking especially when a customer has been expecting an exciting offer all day. You have to be pithy and precise. As an SMS marketer, your message has to communicate the following to avoid confusion amongst customers.
- Who you are.
- Your enticing offer.
- How should the customer respond.
- an easy opt out route.
4] Lack of proper planning
Execution of an SMS marketing campaign can be very simple but the lack of proper planning can destroy everything. Proper planning makes the marketing campaign meet targeted goals and selected set of individuals. Caution, care and moderation should be applied. Refusing to adhere to these would incur lasting damage on your audience.
5] Failure to include a URL shortener in your web links
An easy way to maximize the limited number of characters the SMS app provides is to include a URL shortener. URL shorteners are online applications that convert a regular URL into a shorter or condensed format.
Therefore, they are an essential part of your SMS marketing campaign. When you shorten your URL, you create more space to type more words.
You may like: Elements of a Successful Marketing Campaign.