If you have any kind of your own business, chances are that you are already about neck-deep in the strategic mire that is Search Engine Optimization. When you stop to think about it, SEO is really an inevitable skill to develop in our modern online world.
It helps you find the things you need in the jungle of the internet, and it allows the other visitors of that same jungle to find you and your content when they browse for the things they need.
You can learn more about various different types of SEO in this informative thread. The arguably most well-known are generic SEO and local SEO, along with targeted and long-tail optimized.
Now, while a good, healthy mix of generic and specialized or targeted SEO can do wonders for your business, you should not discount the power of local keywords either.
Just like the name suggests, local search engine optimization techniques focus on one particular geographical area.
This can be as small as a town or suburb, larger scale, like a major city or a county, or even state level, although if you go that wide, you will need to introduce some other filters to narrow down your results.
Local SEO depends on geographic markers such as names of cities, counties, or states, or common locational phrases such as “near me”, “local”, “in my area”, “nearby”, and so forth.
Localized optimization is still fairly underused on the whole, because it brings an average lower number of clicks, but more of them actually convert to sales when compared to generic SEO, for example.
People have a tendency to trust their local businesses, simply because of the natural “neighborly mindset” that we all have, and there is a growing trend of supporting entrepreneurs from one’s local area.
If you need some help figuring it out, check out this helpful guide: https://www.inc.com/guides/2010/06/defining-your-target-market.html.
So without further ado, here are three key benefits of focusing on local search engine optimization!
Unlike with crazily competitive generic searches, you do not need to pay a top-notch expert to optimize your pages and content for local searches. The most important resource is already in your head – knowledge about your own area, the relevant market, and your target consumer groups.
Once you have your local determiners all figured out, you need to insert them into your online content in a way that flows along naturally, and then you need a way to quantify and track your efforts, and evaluate their results.
Thankfully, for implementing this “dry math part” of your tactics, there are loads of local SEO tools available online for free!
It establishes you in your local niche
Experts like Fort Lauderdale SEO have learned this ages ago, so try picking up their tricks! When you have a strong locally oriented online presence, it helps establish you as a relevant expert in your niche a lot more quickly. Remember the “magic word of mouth”?
Surveys have shown that the vast majority of consumers in any niche tend to prefer to make their purchases within fifteen miles of their home or current location.
If you can get a good grip on this approximate area (virtually and physically), it will bring multiple benefits: you will obtain a much higher volume of converted leads, people will trust you (and buy from you), and you will have a safe base to expand from.
Local SEO reaches further than just the locals. It is the new Yellow Pages! This is especially obvious if you live in an area that is a tourist destination.
There are bound to be casual visitors to your area, who do not live there but are just passing through, and who are looking for some kind of service on the go. Click here.
Whether you run a restaurant, dry cleaners, gift shop, or anything else, you can always count on a steady stream of customers who found you in passing from their smartphones or tablets.
They will search for “[service] near me” and you will be able to provide them what they want as soon as they want it – and get a boost in traffic and conversion rates!