Have you ever wondered why the intended recipient never got an email from you? If you haven’t found a solution to this, it’s likely that you still question why your emails end up in the spam folder. We’ve got you covered.
Continue reading to find out the most common reasons for this from a technical point of view and possible content faults that might affect the final result. Take a look at our list below to increase the chances of your emails reaching the recipient’s inbox folder.
Reasons Why Your Emails Go to Spam
Check your SPF, DKIM, and RDNS records
The first one (SPF record) is a technique to protect your domain from spammers that might send emails on its behalf. It might not even be your case. However, it’s wise to check whether your SPF record is properly configured.
DKIM, short for Domain Keys Identified Mail, is a security standard. It is needed to make sure that your emails are not modified in transit between the servers.
As for the PTR record (or RDNS record), it is a certain type of DNS record, where an IP address points to a specific domain name.
All of the abovementioned records should be properly configured to increase your email credibility, and they are checked every time a receiving email server processes your email. Generally speaking, all of them set some basic but essential security measures to protect your domain and emails.
Make sure your email server’s IP is not blacklisted
Another thing to consider is that the SPAM algorithms check the reputation of your email server IP address and its presence in popular blacklists. If you don’t know what the IP email blacklists are, those are the lists with the IP addresses known for sending unwanted or even malicious emails.
If your email is present in one of those blacklists, you would need to try and delist it because it significantly impacts your email credibility.
There are many tools for that. You can check out MXToolBox. Also, after a web hosting or a VPS servers purchase, check the IP address beforehand. If it is blacklisted, contact customer support to replace it.
Avoid using a free email address as your “from” email
You have probably seen it yourself, and we did too. Imagine placing an order in the online store and receiving an order confirmation from something like “email@example.com.”
First of all, it doesn’t look so professional, and secondly, it also impacts your domain authority. So, if you have your own domain, use it for your emails too.
Domain age and domain reputation
The age and reputation of your domain are essential. The common practice for spammers is to buy a domain and start sending spam immediately.
Remember that just like in SEO, in the emails, there is a domain reputation also, and you must take all the necessary steps and actions to protect it.
Bonus Tips: 10 things to remember regarding your content
- Avoid writing the whole text of your email with capital letters. You can highlight a few words here and there, but don’t overuse it.
- Use common fonts (Arial, Georgia, Helvetica, Lucida, Tahoma, Times, etc.).
- Be expressive but not too excited. Try not to overuse the special characters (e.g., five exclamation points at the end of every sentence).
- Try to have at least some text in your email body. The emails that contain only the links or images might be considered spam.
- The subject line of your email should have real meaning. Do not write with capital letters only, and try to keep it short.
- Your email database should be relevant. The more emails you send to non-existing email addresses, the bigger is the chance your email will end up in the spam folder.
- Do not forget to offer a possibility to unsubscribe. If your email doesn’t have it, and the recipient doesn’t want to receive it, they will most likely start reporting your emails as spam.
- Check the grammar and spelling of your email content. It might not be the most crucial factor, but a few non-essential factors are added up, and your emails end up in the spam folder.
- Stay from spam words. You can search online for those lists. For example, such words as act now, 100%, #1, and the others will be detected by spam filters.
- Last but not least, you can always check the probability of your email getting into the recipient’s inbox. There are a few tools for that. For example, you can try Mail Tester.
We sincerely hope that provided information was useful. Once you make sure all of the requirements are met, we believe you wouldn’t have any issues sending your emails, whether for personal or commercial purposes.