How to Improve the Speed of Your WordPress Site

WordPress speed optimization will benefit your site! Your platform will be more likely to receive higher traffic, as well as maintain return visits. It could help improve your reach, or expand your customer base. Speed optimization will increase efficiency, and improve overall customer satisfaction.

How to Speed Up WordPress Website

The site’s speed determines the load time, within which a client’s request is loaded. If this speed is low, users will be more likely to close the tab and avoid visiting the site in future. This could affect the rate of traffic and overall performance of your site.

What contributes to a slow speed?

A number of internal and external causes may increase your site’s load time a common overlooked cause of speed problems is the use of images that are not optimized for the web. Site owners often upload pictures and videos from their mobile phone or computer, without considering their impact on total page size.

Hosting options may influence the performance of a site. Shared hosting has caused many sites to lag or become unresponsive due to an increase in traffic. The server location in relationship to the target audience may also affect the load times.

Simple plugins and in built WordPress features may be slowing you down too. If your site has too many unnecessary or unused plugins, it could take more time to load. They increase the amount of code, which weighs down your site. Themes will also cause your page size to increase, with larger and more detailed themes taking a longer amount of time to load.

WordPress is open source, and continues to provide updates. Additional features such as plugins and themes also release regular updates. Failure to update your site regularly may affect the performance. You could also be at a greater security risk, which may negatively influence customer perception.

Overloaded homepages may increase the amount of scripts that need to be displayed, which will increase load time. If users can comment on your posts, failing to break them down into pages will case your site to load many segments, which will be too slow for the user.

How can you improve the speed of your WordPress site?

Choosing the right hosting option will protect your site from any potential server overload problems. If your site has a large number of users, shared hosting may be inappropriate to deliver content quickly. If many sites share the same host as your own, you may be more prone to lags and crashes.

You can overcome this by choosing from a variety of hosting options. Even though some may come at a cost to you, the potential benefit for your site make the plans worth it. As an added benefit, your site’s SEO ranking will not be affected by the performance of other sites that share the same web hosting with your own.

Content Delivery Networks (CDN) is designed to help cut down the time taken for a client’s request to be satisfied. The user’s browsing interface will take longer to deliver content without a CDN.

These networks save a copy of your site’s scripts, including any images, JavaScript and CSS on many servers around the world, which are made accessible to the users who make the request. Without CDNs, users will have to wait for a response from the site’s servers, which may take more time.

Caching is designed to cut down the site response time as well. Like the CDN, caching provides middle ground between the server and the client. It saves a copy of the site’s build, which includes the code, and additional images and text on a number of servers. When the client makes a request, the page is displayed on their browser.

For sites which have enabled caching, users who have previously visited a site will access cached versions of the site, which will load faster than the site could.

Improve WordPress Speed Performance

Server placement is important in reducing average load times. Servers that are located closer to users will display content faster than those which are farther away. When setting up your site, you should consider your target audience.

If they are limited t a particular region, it would be ideal to have your server as close to them as possible. If your target audience is global, you could choose comprehensive server placement that covers as many regions as possible.

Also If it is a financial challenge, you could consider using a content delivery network or caching your site to help you achieve faster loading times even in regions where you do not have sufficient server coverage.

You can also improve your site’s efficiency by choosing the best theme and framework available. There are many custom features offered by different free and premium theme. You need to consider the perks and features offered by each theme, as well as its impact on your page’s total size.

If a theme has unnecessary features, it could be wrong for your site. There are many minimalist themes available that look great without adding unnecessary weight to your site. You may also consider choosing a simple framework instead of opting for themes.

You should regularly update your WordPress site, themes and plugins to ensure that your site runs optimally each time. By failing to update these important aspects of your site, you could expose yourself and customers to potential security risks. You could also affect the appearance and functioning of your site, which includes the speed.

When uploading images, avoid choosing files directly from your phone or computer. Downloaded images and camera photographs are not optimized for use on the web.

They will be bulky, and may influence the load time. Optimizing images will reduce their size without affecting the quality. You should also remember to embed links to videos instead of using the actual videos.

Final thought

You can hire out WP optimization services to professionals for best results. They are specialized in speed optimization, and will ensure thorough assessment of all possible optimization challenges.

Remember to carry out proper testing before and after optimizing your site to know whether the changes have had any effects.

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.