Search Engine Optimization is the ultimate way to further the cause of a business endeavor. Your business needs to have the right exposure on the internet so that more and more people can find you easily, look into the products and services that you have to offer, and thus, help you create a loyal customer base.
The world that we live in is dependent on technology and the services of the World Wide Web, which is why it is extremely important to have the right SEO hacks at disposal that will help one scale their business.
Speaking of the right SEO techniques, backlinks serve to be a crucial factor in deciding how well your website is going to perform in Google’s search results.
Backlinks help establish a website’s authenticity and reputation, and Google always indexes sites that are rich in backlinks. But, for beginners who are not sure exactly what backlinks are, we will provide the concept in a nutshell before proceeding to the section that discusses the importance of using backlinks.
What Are Backlinks?
To put it simply, backlinks are links from a website that can be found on one or more pages of another website. These links are also known as inbound links.
A website that has more backlinks are considered to be scared by Google and other search engines, and this also serves as one of the most important criteria to be ranked on Google’s search results. The more backlinks you have, the higher the chances are of acquiring organic traffic.
The Importance of Backlinks
We have established by now that backlinks happen to be an extremely crucial factor in determining how much organic traffic your site is going to draw to itself. We are now going to carefully investigate the other important roles that these backlinks have in determining a website’s fate on the SERPs.
1] Backlinks Help Google Find Pages
Putting out amazing content that has value to the users is just one part of SEO, but it is not enough by itself. You also need Google to find your page by other means.
And one of those means is backlinks. Google has a radar of sorts (or Google spiders, if you will) to find pages that have healthy backlinks, which is what determines how well your page will be ranked on Google’s SERPs.
The spiders that we just mentioned crawl on to webpages to check how many backlinks a page has, and how healthy they really are. The right number of backlinks lend to the visibility of a webpage, and this leads to faster indexing, which further leads to a quicker ranking on the SERPs.
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2] Backlinks Lend Credibility and Build Site Authority
We have probably mentioned this a couple of times now, but we will mention it again in detail for you to acknowledge its importance. The number and quality of backlinks on a page determines the authority of the page and lends it credibility.
Backlinks count as votes of faith by other websites. Google immediately takes a liking to pages that have good quality backlinks-and as many as possible.
This proves that other websites that have a high page authority have shown confidence in a page, and thus, it is safe for Google to rank the page on its SERPs.
Google aims at enhancing user-experience and showing users sites that have some value to offer to their searches. Therefore, a page that has been trusted by many other websites proves that it has something of value to offer.
3] Backlinks Help to Drive Organic Traffic to Your Site
It is very important for a site to have traffic. You want Google to index your page quickly and rank you in its SERPs. The more traffic you have, the higher the chances are of you acquiring a significant amount of conversion.
Thus, traffic is very important for your website or webpage to be successful. Having said that, backlinks work wonders in driving organic traffic to your site.
If your site or page has been mentioned by other credible websites, people will visit your website to understand what it is all about, which helps to build traffic.
The bottom-line of the article is that backlinks are miracle workers when it comes to acquiring visibility and credibility for your site.
There are several other SEO techniques that you need to engage to scale your website and acquire traffic, but backlinks serve as the ones that hold pivotal importance in the domain of SEO.