Internet Marketing

5 LinkedIn Marketing Strategies You Haven’t Thought Of Before

People use direct messaging, groups and views to promote their profile. But through the use of the latest LinkedIn strategies, you can reach a wider target niche. We will explore some of the latest LinkedIn marketing strategies in this article.

LinkedIn for Marketing


This will help you to create more awareness of your personal brand. You will get more potential clients hence fast business growth or you will find the job you have been dreaming of.

Here are 5 LinkedIn marketing strategies you haven’t thought of before.

Competition scope

If you want to know if the marketing strategy you have adopted is effective, you should find out more about your competitor’s strategy. Through LinkedIn, you can easily find out more about that information.

You should restrict privacy settings to ensure that your searches are anonymous. You may also find out more about employees of your competitors, their current assignments, and this way, you can get more information about the company.

Sales reinforcement

If you want to increase sales, you must reinforce it and ensure that there is a follow-up to close deals. Good follow-up on referrals and through networking will yield good results.

Through LinkedIn, you can find out more information about referrals, their references, and contacts. This way, you can communicate with them effectively and close a sales deal.

LinkedIn polls

You can gather information on the best marketing strategies and business operation procedures through polls. This is a simple way to conduct market research, gather feedback about your products, and generate more followers and potential customers. If you are not sure of offers that will generate leads, then you may also find out through LinkedIn polls.

Establish your business as a market leader

By establishing authority in your industry, it helps to attract more customers. Networking also becomes easier and due to the popularity of your brand, you will make more sales. LinkedIn has a professional base and therefore, it is easier to reach your market niche.

This will mainly depend on content and social media management. You should show professionalism so as to attract the target market and generate leads.

You may need professional experts in designing your LinkedIn profile so that more people are aware of your brand. This will also make it easier for loyal customers to network and generate more leads for your business.


You need to have the right team in your company. The marketing team should also have a thorough knowledge of market forces and strategies that drive business. LinkedIn makes it possible for background checks on employees and companies previously worked for.



Though interviews are a crucial part of hiring the right staff, you should do background checks on shortlisted clients. This way, you are sure of getting staff that has a proven track record that will drive your business to profitability.

LinkedIn is effective in research, building lasting business relationships and networking. Through LinkedIn, you can easily influence potential customer’s decisions to opt for your products. Through associates and past colleagues, you can also generate more leads and this will help you to grow and expand your business.

You should constantly review new marketing strategies through LinkedIn so that you can take advantage of such business strategies to grow your business.

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About the author

Michael Austin

Michael Austin is a Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist. He also helps companies to grow their online businesses.

1 Comment

  • Thanks for the post. Useful strategies here and I will implement it to grow my online business.