The systematical and quality usage of link building is halfway to victory. You will need to use a lot of quality links to promote your site. It is the link-building factors that guide search engines, building the ranking of sites in their search engines.
In a competitive environment where thousands of new sites appear every day, competent use of link building can put you in the lead of the race. One of the useful methods of link building is anchor text. Today we will tell you what they are and why you should use them.
Anchor Text Definition
What is anchor text? Anchor text is usually a small piece of text that contains a hyperlink. Often, this link leads to another resource or site where the topic described in the anchor text is disclosed in more detail. Also, anchor text is used as a link to prove some kind of statement (also called a proof link).
Many bloggers use such text to link to their photos on Instagram or YouTube videos. The link should be clickable so that the reader of the anchor text can easily go to the link you are promoting.
What Types of Anchors Are There?
There are three main types of anchor texts.
- Anchors with partial matches. These anchors have the text of a direct search query, as well as additional text to dilute the keywords.
- Exact match anchor text is the use of a key to the hyperlink without adding any text.
- The use of the link itself in the text. In this case, the keywords are not used, but the link itself is inserted. For more information, see it here.
What Do Anchor Texts and Links Affect?
So why do you need to use anchor text with hyperlinks? Clickable text that carries an anchor link primarily affects the ranking of the site in search engines.
Moreover, it adds link weight to the page to which it leads. The main thing to take care of is the relevance of the anchor, because the more relevant it is, the greater the value will be in the link profile of the site.