The world of work has changed immeasurably in the last 12 months, with some of the most noticeable trends including remote working and a rise in unemployment. Not only has this left employees feeling shaken, but businesses also.
Therefore, there has never been a more important time to re-evaluate your current recruitment processes to ensure that they work with the current restrictions rather than against them.
From focusing on employer branding and taking advantage of automation software to challenging your company culture, keep reading to discover four ways that you can improve your recruitment process in 2021 and ensure you attract the best candidates for the year ahead.
Find the best recruitment tools
The recruitment process takes both time and effort, that is, if you want to ensure your business gains the top talent. However, there are ways to make recruiting a little easier, as well as more efficient.
According to recruitment specialist Phil Strazzulla, Founder and CEO of SelectSoftware Reviews, the right software can not only streamline your recruitment process but also actively help you to attract a better caliber of candidates.
“By using algorithms and artificial intelligence to automate CV screening, reply to candidates, and schedule interviews, your recruitment team can focus more on the people they are hiring and offer a smoother candidate experience.”
Focus on company culture
Don’t underestimate the importance of company culture when it comes to attracting new employees. As briefly mentioned above, remote working, as well as flexible working, is fast becoming the norm rather than the exception.
This means that if you want to try and entice people back into the office, you are going to need to work a lot harder to make your business environment more appealing.
Look to create a company culture that is open and honest, as well as one that fosters strong relationships. Not only will this help attract new employees but it will also keep your existing ones motivated and engaged.
Work on your branding
Employer branding has always been an integral part of the recruitment process, but in 2021 it is more vital than ever before. With a general lack of trust between businesses and employees due to worries over job losses and company closures, you need to be focusing on improving your employer branding.
With the ability to not only shape how your existing employees feel towards your brand but also everyone outside of your organization, building and promoting your employer brand can make a huge difference to the quality of candidates you start to attract.
Don’t forget retention
Attracting and hiring a new employee is a timely and costly process, with it taking on average six months or longer for a business to break even on each investment. Therefore, at a time when budget cuts are at an all-time high, you need to be ensuring that you also look at ways to reduce your recruitment costs through employee retention.
One of the simplest ways to do this is by actively listening to your employees and responding to their needs. Even if you cannot afford to offer them a higher salary, you could instead provide more opportunities for career progression or internal training.