Making your business searchable and discoverable is the key to revenue growth and success. If your customers don’t know where or how to find you, then how can you expect to grow your brand? Advertising through search engines like Google is called SEM, or search engine marketing. There are two broad and general ways you can increase the visibility of your company’s brand through SEM. One is called “search engine optimization”, or SEO, which is organic development based on low-cost, long-term marketing. The other is “paid promotion” or in the case of web advertising “pay per click” or PPC.
Developing a business organically requires your customers to find you on their own, while a PPC approach gives you an advantage by virtue of putting your business somewhere customers can’t help but find it. Whether you’d rather build a slow, steady customer base over time organically or get your company directly into view in the short term, you’ll need to invest in professional help in order to master the algorithms that search engines put in place to handle advertising.
Be The First Company By Marketing Through Search Engine Optimization
According to Entrepreneur.com reviews are consulted by 88% of your potential customers as part of their search for businesses ranging from restaurants to auto repairs. Going to a search engine is pretty much expected, even if your customers are just looking up a map to get to your shop. Having an effective and highly ranked search presence is no longer a luxury — it’s a necessity.
Your marketing can include many disparate but coordinated types of promotion including online video through YouTube.com, social media campaigns and special locations on your site called “landing pages” to welcome new visitors. One of the most important benefits of search engine marketing is the fact you can measure your results right down to the penny and the individual click. Making use of the many tools companies like Google provide, a company specialized in SEM will be able to track the effectiveness of your efforts on a worldwide basis, and you will also be able to focus on customer categories as narrow as a single city or area code. Many companies offer customizable SEM options. London Ontario’s Digital Clicks, for example, offers every client a customized solution based on their business objectives and every client receives personal attention and responsive service.
This kind of web-centered marketing will dramatically improve both business development and customer retention, but it is a complex and sophisticated approach to marketing, and like many other services, a paid professional will yield professional results. Anyone can search forum after forum, and spend hundreds of hours crunching raw search engine analytics data, but a professional SEM company like Digital Clicks can save you time and money by implementing strategies honed through years of experience and knowledge.
Most business owners believe the faster and better path is to simply buy their way to the front of the line. While that may have been the preferred method 20 years ago, the web audience is no longer as willing to passively listen to advertising. By and large, they want to do their own footwork and arrive at a conclusion after weighing the options themselves. This requires you to give them the option to find you through search optimization and make sure you use those skills to push your company further up in the rankings.
To make the best use of current technologies like search engine optimization, you are well advised to trust the process to a digital marketing expert at Digital Clicks Marketing and let them use their unique skills and experience to craft a workable strategy for your business instead of spending valuable time trying to start from scratch. You’ll see results in ways you never imagined. 🙂